What is an SEO Analysis?
An SEO analysis is a process in which you look at all of the things that affect how high your site ranks in the search engine results pages (SERPs). This includes analyzing the keywords that people are using to find your site, the pages on your site that they are accessing, and what changes you need to make to your site for it to rank higher.
It's important to have a routine in place for when to perform an SEO analysis. You want to make sure that you have a routine in place for regularly assessing your site’s optimization. At a minimum, you should be performing an SEO analysis of your site on a monthly basis. By doing this, you will get a sense of what has changed and what needs to be improved upon since the last time you performed an analysis.
However, there are a few instances where you might want to do an SEO analysis more often than once a month. This includes if you are making major changes to your site, such as adding new content or changing the structure of your site. An SEO analysis can also come in handy if your brand is launching a new product or service or if you are trying to position your brand for a seasonal event.
What factors should an SEO analysis include?
In addition to analyzing your site’s optimization, you will want to include an analysis of the keywords that people are using to find your site.
Understanding which keywords people are using to find your site can help you rank higher in the SERPs. There are a number of things that affect how high your site ranks in the SERPs, including:
• The Keywords You Choose – This includes optimizing your content and headlines with keywords related to the topic of your content, and then ensuring that you have a lot of content on your site to rank for those keywords.
• Your Domain Authority – This is a metric that assesses how much trust the search engines have in your site, which is based on what other sites link to you and if you have a good reputation online.
• Your Site Content – Including high-quality content on your site and ensuring that it is well-written and error-free.
• The Number of Pageviews and Social Shares – Ensuring that your content gets a lot of pageviews and social shares, which sends a signal to the search engines that people are interested in it.
• Quality of Inbound Links – Ensuring that your site has a lot of quality inbound links, including links from other sites, blogs, social media posts, press releases, and product reviews.
• Quantity of Backlinks – Backlinks are links to your site from other sites. The more high-quality backlinks you have, the better chance you have of ranking higher in the SERPs.
What is SEO Reporting?
SEO reporting is a process in which you look at the activities and performance of your website and analyze what needs to be improved upon in order for it to rank higher in the SERPs. An SEO report is typically prepared monthly by someone who analyzes websites on a regular basis, such as an SEO analyst or someone from your IT department.
The purpose of an SEO report is to offer insight into what needs to be done in order for the website to improve its performance, which could include:
• Optimizing content - Ensuring that all content on the site is well-written and optimized with keywords related to the topic of the content.
• Improving site structure - Ensuring that the page structure makes sense and gives people easy access to different types of content.
• Optimizing URLs - Creating human-readable URLs and ensuring that URLs are not duplicated across different pages.
• Improving bounce rates - Improving how long people stay on your site
How Often Should You Perform SEO Reporting?
It’s important to have a schedule in place for when to perform an SEO analysis. You want to make sure that you have a routine in place for regularly assessing your site’s optimization. At a minimum, you should be performing an SEO analysis of your site on a monthly basis. By doing this, you will get a sense of what has changed and what needs to be improved upon since the last time you performed an analysis. However, there are a few instances where you might want to do an SEO analysis more often than once a month. This includes if you are making major changes to your site, such as adding new content or changing the structure of your site. An SEO analysis can also come in handy if your brand is launching a new product or service or if you are trying to position your brand for a seasonal event.
How do you do keyword tracking and analysis?
A good place to start with keyword tracking and analysis is to define the goals of your campaign. What are you trying to achieve with your keywords? Once you have a sense of what you are trying to achieve, you can go about gathering the data that will help you make the best decisions.
Tools like Google Adwords will allow you to input keywords and see how often they are searched for. Google Analytics will tell you which keywords people are using to get to your site and how many visitors are being referred by those keywords.
Knowing this information will help you to understand where your site stands in terms of its search engine optimization, and it will help you to focus on what needs improvement.
Do you need to use third-party SEO reporting and analytics tools?
It depends on what you want to accomplish with your SEO reporting. Some businesses will use a third-party tool to do all of their SEO reporting, whereas others will only use a third-party tool to do keyword tracking and analysis.
If you are going to use a third-party tool to do all of your SEO reporting, it's important to make sure that you find one that fits your needs. Some third-party tools are limited in the number of keywords they can track, so it's important to find one that can track as many keywords as possible. You also want to make sure that the tool is compatible with your web analytics software and that it doesn't cost a lot. If you are only going to use a third-party tool for keyword tracking and analysis, you'll need to find a good one that has all of the features you want. The first thing you want to look at is the price. Depending on how large your site is, you may find a free third-party tool.
However, if you have a large site with a lot of pages and keywords, you will likely need to use a paid third-party tool. Once you've found the right price, then you can look at the features the third-party tool offers. You want to find one that provides a lot of information about keywords so that you can determine which ones have the most traffic and need more focus. This will enable you to put more resources towards keywords that are more beneficial for your site.