Our second update in 2 weeks has just gone live and is available as a free update to existing users of Analytics App. In this version we have added several reports including:

- Browsers

- Operating Systems

- E-commerce Reports (4 reports)

- Site Search Reports (4 reports)

- Overview reports for E-Commerce and Site Search

That brings the total reports available to 41 reports! Plus you can have unlimited custom reports!

We also added a few other features, if you look at the date picker, there are some buttons that make it easy to change the date to Today, Yesterday, and the Last 7 days. We’ve also added the date bar to the reports list view so you know what date you’re working with before you view the report.

For some users that had experienced crashes when viewing certain reports, this problem should be resolved with the 1.2 update.

We have also added several localizations in various languages including Spanish, Italian, French, German, Dutch, and Japanese. If you speak any of these languages, any feedback on the language used within the app would be appreciated, we had some feedback from our International beta testers, but not for every language, so we just relied on Google Analytics and Google Translate.

Enjoy!

Tracking visits to pages using AJAX (Web 2.0 stuff), Flash, and even downloads used to be difficult to track. Now with Google Analytics’ Event Tracking, you can track when people use different dynamic elements in AJAX, Flash, and more. It is still all JavaScript based, but Event Tracking lets you do way more than before.

I’ve discussed before the use of an “OnClick” event to track downloads or other actions, and Event Tracking works very similar to this. Here is an example:

onclick="pageTracker._trackEvent('Videos', 'Play', 'Baby\'s First Birthday');"

Instead of just putting in a fake name for a page, you can now put in a category, action, and a value. In the above example, the category is Videos, the action is Play, and the label is Baby’s First Birthday. No value was included, but a value could be valuable if you wanted to track how far a download went, or a long loading screen.

This is really a great step forward for Google Analytics, because now you can group these actions by categories and keep track of everything better. Interestingly, there is a ~500 event limit for each visitor.

I’m going to start playing with more event tracking now, and my next job is to see how it works with “Goals”.